Here at Simple Money, I believe the Financial Advisor Code of Conduct is only the foundation of how I treat my clients.
As a US Air Force officer, I believed in the core values of integrity first, service before self, and excellence in all we do. I continue to live these core values in how I treat my clients.
PART 1: ETHICAL BEHAVIOUR, CONDUCT, AND CLIENT CARE
- Treat clients fairly
- Act with integrity
- Give financial advice that is suitable
- Ensure that the client understands the financial advice
- Protect client information
PART 2: COMPETENCE, KNOWLEDGE, AND SKILL
- Have general competence, knowledge, and skill
- Have particular competence, knowledge, and skill for designing an
investment plan - Have particular competence, knowledge, and skill for product advice
- Continually develop competence, knowledge, and skill